U.S. Money Reserve Announces C-Suite Promotions: Christol Farris Named COO, Ryan Buchanan Named CCO

SCOTTSDALE, Ariz., March 17, 2025 /PRNewswire/ — U.S. Money Reserve (USMR), one of the nation’s leading distributors of government-issued precious metals, today announced the appointment of Christol Farris as Chief Operations Officer (COO) and Ryan Buchanan as Chief Creative Officer (CCO). These leadership advancements reflect USMR’s ongoing commitment to innovation and operational excellence, as the premier provider of high quality tangible assets through a secure and reliable distribution network.

“As we continue to expand our mission of providing high-quality precious metals products, education resources, and secure portfolio diversification solutions to our customers, it’s essential to have a leadership team that embodies our core values around trust, transparency, and expertise,” said Angela Roberts, CEO of U.S. Money Reserve. “Christol and Ryan have played instrumental roles in USMR’s growth and evolution. Their promotions recognize their outstanding contributions to our company and the clients we serve.”

Christol Farris’ career spans broadcast television, field sales, and direct response marketing, giving her a deep understanding of media strategy and audience engagement. Since joining USMR in 2009, she has taken on increasingly senior roles within the media and advertising divisions, most recently serving as Vice President of Media responsible for planning, procurement, and campaign analysis across all advertising channels for USMR and its affiliate brands. Under Farris’ leadership, USMR has experienced year-over-year increases in customer acquisition and media effectiveness.

As COO, Farris will oversee company-wide operations, integrating marketing, media, and customer engagement to drive continued success.

Ryan Buchanan has been instrumental in shaping the company’s brand identity and innovative digital presence over the last 20 years. As Vice President of Brand and Creative, he has led the company’s brand evolution and creative marketing strategy to ensure USMR reinforces its position as a trusted, customer-focused leader in the precious metals and financial services sectors, at every touchpoint – from packaging, product design and internal marketing, to creative content and digital tools. Most recently, Buchanan led a comprehensive website transformation for the company, focusing on enhancing user-experience, accessibility, and engagement with new and existing customers, in alignment with USMR’s position as America’s Gold Authority.

As CCO, Buchanan will lead the company’s brand strategy and elevation, creative direction, and digital marketing efforts, driving innovation and ensuring a cohesive, customer-centric experience across all platforms.

About U.S. Money Reserve

U.S. Money Reserve is one of the nation’s largest private distributors of U.S. government–issued gold, silver, platinum, and palladium products.

Founded in 2001, U.S. Money Reserve has grown into one of the world’s largest private distributors of U.S. and foreign government–issued gold, silver, platinum, and palladium legal-tender products, as well as precious metals IRAs. Hundreds of thousands of clients across the country rely on U.S. Money Reserve to diversify their assets with physical precious metals.

U.S. Money Reserve’s uniquely trained team includes coin research and numismatic professionals equipped with the expert market knowledge to find products that offer the highest profit potential for precious metals buyers at every level. U.S. Money Reserve goes above the industry standard to provide superior customer service, with the goal of establishing a long-term relationship with each and every one of its customers. U.S. Money Reserve is based in Austin, Texas, with offices in Scottsdale, Arizona and Houston, Texas.

Learn more at usmr.com, watch videos on YouTube, like U.S. Money Reserve on Instagram and Facebook, connect on LinkedIn, and follow on Twitter @USMoneyReserve.

Media Contact:
Davis MacMillan
RF|Binder
[email protected]
212-994-7509

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SOURCE U.S. Money Reserve