JSA Promotes Barb Mitchell to Chief Operating Officer Amid Strategic Growth

Posted on March 5th, 2025 | Filed under Press Releases

Mitchell’s Leadership Further Strengthens JSA’s Operational Strategy & Scalability

LAS VEGAS, March 5, 2025 /PRNewswire/ — JSA, the preeminent global marketing agency for the digital infrastructure ecosystem, is proud to announce the promotion of Barb Mitchell to Chief Operating Officer (COO). This move reflects JSA’s continued focus on enhancing operational strategy and execution in key areas such as resourcing, training and efficiency while elevating the caliber of work delivered to the company’s growing roster of clients.

With over eight years at JSA, Mitchell has been instrumental in shaping strategic client initiatives, driving the company’s growth and increasing operational excellence. Her extensive background includes developing comprehensive marketing strategies for various large and mid-sized Canadian telecom firms as well as Fortune 500 organizations, such as Heineken and Coca-Cola. During her tenure at JSA, Barb has managed a range of global telecom, technology and data center clients and has led the Global Markets division, focusing on client relationship management, strategy and operations.

“As much as we are fortunate to attract new talent to our growing organization, we are equally committed to inspiring, incentivizing, training and promoting the incredible talent within our team,” explains Jaymie Scotto Cutaia, Founder & CEO of JSA. “Barb’s trajectory at JSA is a testament to this philosophy. Her strategic vision and leadership have been pivotal in our success, and we are thrilled to see her step into the COO role.”

Reflecting on her new position, Barb Mitchell shares: “I am incredibly honored to take on this role and continue building on JSA’s strong foundation of collaboration, innovation and excellence. Over the years, I’ve had the privilege of working alongside an incredibly talented team, and I look forward to further enhancing our operations and service offerings to support our clients and industry.”

JSA’s dedication to fostering long-term growth and opportunity for its team members is reflected in its employee retention rates. Over 35% of JSA’s team have been part of the company for more than five years. This commitment to internal growth ensures the company continues to build on its strong foundation while delivering industry-leading services.

In her new role, Mitchell will oversee strategic client offerings, day-to-day operations, internal efficiencies and team development, ensuring JSA continues to thrive as it expands its brand and key service offerings. Mitchell’s dedication to excellence and her forward-thinking approach continue to drive JSA’s success in the ever-evolving digital landscape.

About JSA
Celebrating 20 years of marketing innovation, Jaymie Scotto & Associates (JSA) is the preeminent provider of Brand Strategy, Public Relations, Digital Marketing and Event Planning services to the data center, telecommunications, energy, power and cooling, optical networking, and real estate industries. A multi-award-winning agency, JSA has been recognized as an Inc. 5000 company for four consecutive years from 2021 to 2024, named to the PRNEWS Agency Elite Top 100 from 2022 to 2024, honored as ‘Best Industry-Focused Agency’ by the Bulldog PR Awards in 2021 and 2023, and celebrated as one of Inc.’s Best Workplaces from 2022 to 2024. With a global team of marketing professionals represented in Europe, Asia, Africa, North America and South America, JSA is committed to empowering industry leaders through storytelling, strategy and unparalleled expertise.

To learn more about how JSA can elevate your brand, visit jsa.net.
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For media inquiries, please contact:
Jaymie Scotto & Associates (JSA)
+1 866.695.3629
[email protected]

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