Rewriting the Script: Advocates Challenge Hollywood to Showcase Clean Energy
BOSTON , Feb. 28, 2025 /PRNewswire/ — As the Academy of Motion Picture Arts and Sciences prepares for the 97th Academy Awards, EnergySage, the leading clean energy marketplace and educational resource for clean energy solutions like solar panels and heat pumps, has launched a public advocacy campaign that will encourage Hollywood to harness its storytelling power to better address climate concerns and normalize clean energy.
While the entertainment industry has made strides in sustainability, there remains a missed opportunity to showcase climate solutions on screen. As part of the campaign, EnergySage is urging studios and filmmakers to include clean energy more prominently in film, TV, and media.
Climate change and clean energy accessibility face growing challenges, as political rhetoric and new policies threaten to hinder progress toward reducing greenhouse gas emissions, securing energy independence, and lowering costs for consumers. The Academy has set a strong example through its sustainability initiatives, including the development of its environmentally conscious museum, but EnergySage is calling on the industry to take the next step: incorporating clean energy solutions into visual storytelling.
“More than four million homes in the U.S. have solar panels, yet they’re rarely seen in film and television,” said Charlie Hadlow, EnergySage president and COO, “Hollywood has the power to shape perception, drive consumer behavior, and counter misinformation. Just as Hollywood helped eliminate the normalization of cigarettes, it can do the opposite for clean energy—making it feel aspirational, accessible, and mainstream. It has never been more necessary than at this moment.”
EnergySage proposes four key ways for the entertainment industry to take action:
- Show clean energy as the norm: Solar panels, electric vehicles, heat pumps, and smart thermostats are already part of everyday life. These technologies should be portrayed naturally in film and television, just like any other household appliance or vehicle.
- Feature clean energy stories: Develop narratives that explore the transition to clean energy, highlighting real-life examples of individuals and communities embracing sustainable solutions.
- Power sets with solar energy: Use solar power to run production sets, demonstrating a real-time commitment to sustainability while showcasing the practicality of clean energy.
- Partner with experts: Collaborate with organizations like EnergySage to ensure accurate and up-to-date portrayals of clean energy technologies and their benefits.
The campaign is based on the understanding that people emulate what they see on screen. When clean energy solutions are visibly integrated into everyday life in the media, they become more tangible and desirable to the public. Normalizing these technologies can drive consumer demand, influence industry trends, and shape policy decisions.
“EnergySage remains dedicated to making clean energy accessible and affordable for all,” Hadlow said. “By working together, Hollywood and the clean energy sector can inspire millions to make the switch to sustainable solutions.”
About EnergySage, Inc.
EnergySage is the simplest, most trusted way to comparison shop and save on high-quality clean energy and energy-saving solutions, including rooftop solar, energy storage, heat pumps, and community solar. As the trusted partner for hundreds of vetted and accredited solar, HVAC, and electrical installers, EnergySage enables shoppers to request multiple high-quality quotes in minutes. With in-depth resources and unbiased support, EnergySage makes the entire process simple, low-stress, and more affordable for consumers, while serving as the conduit for clean energy companies and providers in all 50 states and D.C. to grow their business, reduce costs, and simplify their operations. For these reasons, leading organizations like National Grid, MassCEC, Sierra Club, Intuit, SEIA, and NCSU’s DSIRE point their audiences to EnergySage to begin their clean energy transitions. Visit EnergySage for more information, and follow us on Facebook, Instagram, LinkedIn, Threads, TikTok, and YouTube.
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SOURCE EnergySage
